
Aiming to make their area attain complete cleanliness, a group of residents successfully completed their 'We care for Malleshwaram' campaign for the fourth week.
Unlike other campaigns, a group of residents of Malleshwaram were able to successfully continue their 'We care of Malleshwaram' campaign for the fourth consecutive week. Spreading across the message of waste segregation and its benefits, they conducted their fourth phase of campaign on 8th Main on Sunday, February 19.
With proper cooperation from Nilgiris shop, they did the campaigning for the day in front of it by talking to whoever came for shopping. "We started our day by arranging the composting 'kambha', banners, posters and bins with segregated dry waste with the mission to educate residents on the importance of waste segregation at source. We were able to educate the shoppers about the ill-effects of mixed garbage going into landfills, one of which being contamination of the ground water we consume. We also told them about the need to separate their wet waste from the dry and to discard bio-medical waste and e-waste separately to avoid contamination. Encouraging them to carry their own cloth bags, we also proclaimed the motto of banning plastic bags," said Vani Murthy, one of the active members of the campaign.
The members of Malleshwaram Swabhimaana Initiative also made arrangements for the demonstration of the process of composting wet waste, both vermi compost and non-vermi composting. Even the staff of the shop were trained to segregate the waste generated by the store. With good response from the people, the event lasted three hours with most of the people surprised and fascinated by the easy method which does not stink, instead smells earthy. Even a few enthusiastic children were part of this initiative.
"We had really a good response with lots of people approaching us wanting to make their apartments as zero waste zones. Even the shop authorities have come forward with various steps to become an eco-friendly store and also plan to create an e-waste collection bin. We were able to make people carry the thought of 'think before they throw', as they went back to their homes," she added.
Even the MES College has come up with plans to take up this initiative to a new level. With the message being carried forward by all with such a good response, Malleshwaram can soon expect to see a good wave of change, if the residents carry the same throughout.
"We started our day by arranging the composting 'kambha', banners, posters and bins with segregated dry waste with the mission to educate residents on the importance of waste segregation at source. We were able to educate the shoppers about the ill effects of mixed garbage going into landfills, one of which being contamination of the ground water we consume. We also told them about the need to separate their wet waste from the dry...
Vani Murthy, one of the campaigners"
--CITYPLUS NEWS DESK